| The success of the Moser
site begins with the design that reflects the ambiance
and sophisticated elegance of the Moser homes. Throughout
the site, the layering of colors, text, fonts, and pictures
demonstrates the depth of the site, the builder, and their
outstanding product. Clean, clear navigation is strategically
integrated into the design without distracting the viewer's
experience. A
true marketing success:
- Moser has realized a savings in realtor
commissions of almost $80,000 in the site's first
5 months online as a result of buyers coming directly
to Moser.
- An outstanding 20% percent of buyers
view the site before visiting - up from1% prior to
the new site launch. Even more impressive, 75% of
this group deposit with Moser.
- Web reports show that hits on the
Moser site have quadrupled since the unveiling of
the new site.
In addition, the Moser site has added
functionality that saves the client ongoing web updating
costs. Behind-the-scenes, selected text and graphics
can be updated instantly by office staff or any sales
person. An updateable database linked to the site keeps
the content fresh. If home prices increase on a Saturday,
they are online within seconds - without a call or costs
to a webmaster.
Technologies used:
HTML, Custom Javascript, Access Database |
