Your brand needs a strong and consistent presence that communicates who you are as a company and where you’re going. Rhoads Creative is a Philadelphia area branding company that creates and reinforces your brand identity with impactful designs that make your logo, collateral materials, and online presence instantly recognizable to your target market.
Of course, a powerful logo and visual presence are an important part of your brand, but our comprehensive branding services encompass more than just logo design. Rhoads begins by conducting a review of your current company branding and determining the key messages you want your company to convey.
Once we have a firm understanding of your goals, we help you develop a complete brand strategy and positioning platform to determine precisely how, where, and by whom you want your brand to be seen.
The work of designing and developing the visual expression of your brand, including fonts, colors, and other graphical elements, grows out of our research and strategic discussions.
Once you have a logo you love, we help you prioritize exposure and translate the design to all necessary corporate materials and brand collateral, from your website and social media accounts to your letterhead, stationery, print brochures, custom trade show graphics, and other key placements. We create an brand experience… not just a logo.
Rhoads Creative directed the concept development, design, and campaign strategy for a struggling national IT company based in Philadelphia. Given a $150,000 budget over an initial three months, Rhoads combined a new brand identity with creative advertising and strategic media placement to position the company as a prominent industry player in a short time. Campaign elements included branding, website development, billboards, advertising, and sales support materials.
After just two years, the increased exposure drew the attention of a much larger national company who then purchased our client, citing the once-struggling company’s brand identity as stronger than their own and the main reason for their interest.