Delaware County Community College has secured a reputation as a highly diverse 2 year higher education institution. Prior to 1999, the institution has seen a decline in the traditional student base and an increase within the non-traditional base. Our challenge was to attract the traditional student but maintain the appeal for the non-traditional student. Several key factors attributed to the success of this viewbook: color selection, traditional and non-traditional personalized photography of actual students, clean and concise layout, along with a dynamic feeling of pride for the institution. The result netted a more targeted enrollment and the receipt of three national marketing awards.