The Truth About Responsive Emails
August 17, 2016
Responsive may seems like a buzzword. However, when it comes to email readability, it is anything BUT a buzzword. Creating responsive emails is significant for both the sender and reader.
What makes an email responsive?
In simple terms, a responsive email is an email that responds and adjusts to the screen size accordingly – i.e. mobile devices and tablets.
Visually, if an email is responsive, it will be easy to view. There will be no need to zoom or scroll horizontally. The text and Call to Action buttons will be enlarged and images will often be restructured and stacked automatically.
Why are responsive emails important?
Inboxes are inundated with hundreds of emails a day. Responsive emails help ensure that your message won’t be overlooked by readers.
Mobile Surge: Mobile usage is continuing to surpass that of desktop. According to Digital Doughnut, 53% of all emails are opened on mobile devices – a percentage that will only continue to rise.
Esthetics: When it comes to mobile emails, looks are everything. There’s nothing more bothersome than having to zoom and scroll just to view the header. In fact, over 75% of people delete a mobile email if it doesn’t look good. Simply put, responsive emails are attractive. Good looks = more readers.
According to a study, 42% of marketers are not creating responsive emails. Check and see if you are either ahead of the game or fall within the 42%. The best way to start is to simply open one of your sent emails on your mobile device to see how it looks. Websites like Litmus or PutsMail are both useful testing to view your email on different devices before you hit send.
Stay in front of the competition with responsive emails. Utilizing responsive emails help ensure that you’re reaching mobile readers with appealing content. Remember – nobody likes getting deleted! Still unsure? Give us a call!