The 411 on Snapchat for Business
August 29, 2016
Within the last few years, Snapchat has skyrocketed to the top of social media platforms. It’s no surprise that with 100 million daily active users and 400 million snaps per day (Social Media Examiner), it’s one of the fastest growing networks.
What exactly is Snapchat?
Great question! Snapchat allows users to produce stories, which are a string of snaps (either photos or videos) looped together to create a video narrative. The catch is, these stories only last for 24 hours.
The platform includes fun native tools that allow you to spruce up your stories. You can add filters, geo filters, text, emojis, music and more all from within the platform itself!
Why are businesses hopping on board?
Aside from the vast potential audience, marketers are utilizing Snapchat for business to create unique and engaging content for their audiences. It’s an opportunity to enhance brand awareness and keep followers coming back for more!
Ways to utilize Snapchat for business?
- Provide a product sneak peak: Launching a new product or service that you want your followers to see? Provide them with a quick 10-second teaser that will intensify their anticipation – they may even reach out for more information!
- Offer contests, perks or promotions: Who doesn’t love social media giveaways or promotions? Incentivize your followers with promo codes or discounts for watching your whole story. An opportunity to convert followers into loyal customers!
- Provide access to live events: Hosting an open house at a beautiful, new listing? Make your followers wish they were there by creating a story that shows everything from the open floor plan to the intricate details of the master bathroom.
- Take followers behind the curtain: There’s more to your company than just your products and services! Allow followers to tour the office, enjoy a staff meeting and celebrate an employee’s birthday. Make them feel like they’re seeing the other side of you!
As you can see, adding Snapchat to your marketing mix is a win-win. You can’t go wrong with a platform that can help create engaging content for your audience while also strengthening your brand!
