Key Internet Topics Covered in Recent Digital Marketing Seminar
November 7, 2016
No need to feel like you missed out!
Recently Paula Rhoads, President and Digital Strategist at Rhoads Creative, shared her 20 years of digital marketing knowledge and future insight with CEO’s and marketing professionals throughout the Philadelphia region.
The presentation included takeaway from her team’s recent attendance at Search Marketing Expo (SMX) in New York City. SMX is the leading conference for Search Engine Marketing and Search Engine Optimization professionals around the globe.
Targeted to mid-sized companies whose marketing is already engaged in the Internet world, her seminar presented a 24-point list that covered:
- Tips to immediately enhance your current online marketing
- Recent Google updates that will affect ranking in 2017
- Future trends in technology to keep an eye on
Four key digital marketing points from the 24-point presentation:
Retargeting tactics beyond the typical
Besides the standard Internet ads, there are more ways to retarget your message to prospects. All are options that are underutilized and can make a difference in conversions. With cookies and other tactics, your ads can follow prospects when they open their email, on Facebook and in Google search results.
Mobile, mobile and more mobile!
Google’s main focus over the past two years and into 2017 remains the same. Because mobile usage continues to grow exponentially (65% of users are searching on mobile devices), user experience on mobile search will continue to affect your ranking. Count on mobile algorithm changes to be aggressive. Keeping ahead will be critical in maintaining top position.
Statistics show that by 2020 (that’s not as far away as it sounds) the use of voice search, like the all-familiar Siri, is predicted to grow from current 19% usage to 50%. Be sure to keep an eye on voice search as it becomes more accurate and easier to use. As usage increases, your SEO strategy will most likely need to adapt.
Technology and the data world are moving quickly. Devices, web platforms, satellites and more are continually gathering in-depth data about our demographics, habits, likes and dislikes – which, in turn, are becoming more readily available to us as marketers. As a user, big brother is, without a doubt, creepy. As a CEO or marketing professional, we love big brother. There is so much data available (and more and more coming) that can pinpoint our ideal customers. Knowing where to find it and how to use it is the key to maximizing sales potential in the future.
Feel free to give Paula a call to discuss the full list of Internet and digital “must know” topics or to schedule a speaking engagement with your organization.