How Drones and Marketing Go Hand in Hand

October 17, 2016

Nowadays, drones are everywhere. Marketers in various industries are finding it easier to incorporate footage into their digital marketing strategies. Drone footage not only creates unique content for customers, but also helps businesses gain an advantage over competition.

Industries that are soaring with drones

• Construction

  Drones offer companies in construction, such as architecture firms, a cost effective solution for shooting aerial photography and videos. Instead of having to hire high-end photographers, architecture firms can now incorporate drones to capture the best images. Including a 360-degree view of a new apartment complex your website is much more impactful than a traditional static image.

• Real Estate

  An aerial camera can provide a birds-eye view of property, detailed views of a neighborhood and local businesses and so much more. Drones can help buyers gain a more realistic sense of the surrounding area before visiting the property. This broader view of the area can help buyers determine if the property is the right fit and prompt them to want to view listing, potentially driving sales.

• Event Venues

  When it comes to capturing a special event at a specific setting, such as a wedding venue, photography and videography are two of the most important aspects. Beautiful and unique shots of outdoor ceremonies can be used as both a social media marketing and digital marketing tool. Photographers are even adding drone usage to their wedding packages to differentiate themselves from competition.

• Travel and Tourism

  Aerial videography can provide an important perspective into what travel destinations offer. Not only can drones capture the beauty of a resort and its surrounding property, but also provide travelers with an overall essence of the destination. With drones, travelers will be able to have a better sense of what activities they’ll want to embark on during their trip.

• Sports and Entertainment

  When it comes to sports and entertainment, drones can add an additional level of first-person perspective for fans. Aerial videography of a concert can come in handy for venues to promote future artists and events. Golf courses can upload aerial videos of the holes to either their website or social media to entice golfers to schedule their next round of 18 at their course.

The best part? Marketers are just beginning to scratch the surface of all the ways in which drones can be integrated into digital marketing campaigns. Don’t get left behind as drone usage continues to soar into the future!