5 Tips for Crafting a Catchy Email Subject Line
September 6, 2016
It’s the same old story, you put hours into constructing the perfect email, but right before you hit send, it dawns on you that you need to come up with an email subject line. Listen up… email subject lines should NOT be an afterthought!
Why is an email subject line important?
Although the body of the email is important, the subject line is the attention grabber that convinces readers to open the email (think the first impression). According to Convince & Convert, 33% of email recipients decide whether or not to open an email based on the subject line alone.
How do I write an email subject line that readers open?
- Keep it short and simple – Email subject lines get cut off if they’re too long, especially on a mobile device. An average mobile device can fit 4-7 words across the screen. Shorter subject lines reduce the chances of your email being overlooked.
- Personalize when you can – Including personalization tokens like the reader’s name or location in the subject adds a feeling of familiarity. You can also use words like “you” or “your” which sound like you’re directly addressing recipients.
- Don’t leave the inside a mystery – Presents are great as surprises, but emails, not so much. Tailor your subject line so it includes what’s inside of the email. A subject line should be a prelude to what’s waiting for readers.
- Hold back on the emotion – Don’t use all caps or overuse exclamation points. Subject lines like “OPEN NOW AND RECEIVE A FREE PROMO” or “Click here to see today’s deals!!!!!” can come across as pushy and rub readers the wrong way. Nobody likes getting yelled at.
- Ask readers a question – Asking readers a question in the subject line can potentially draw them in. Aim to phrase your questions so that they’re relevant to what your recipient is interested in reading.
A good rule of thumb to use when crafting an email subject line is to put yourself in the readers’ shoes. Read the subject line to yourself before you press send and see if it’s something that would entice you to open the email. Remember, first impressions are important!