5 Fall Marketing Tips to Help Get Your Business Noticed

October 5, 2016

Fall marks an exciting and new beginning. Summer vacations have ended, kids are back in school and everyone is ready for a fresh start. When it comes to marketing, these crisp months are an opportune time to implement new fall marketing tactics.

Below are a few marketing tips on and offline that could help you drive more business into the New Year!

Fall Marketing Tips

1. Plan for the fall holidays

   Brainstorm ways to creatively promote your business for Halloween and Thanksgiving! For Halloween, using language like “frightfully good” or a “monstrous sale” can draw customers in and persuade them to learn more. For Thanksgiving, use wording like “gobble up the savings” and don’t miss the opportunity to show your customers that you care by sending a “Thank You” email.

2. Promote Small Business Saturday

   This year Small Business Saturday falls on November 26^th. Sending an email blast to your prospects that offers a discount or promotion leading up to the date will help you take advantage of the national day. You can even take it one step further by making sure your discount/promotion is fall themed!

3. Take the initiative with a charity event

   During the fall, community service and charitable events are in abundance. Connecting with a local organization to rake leaves or hosting a canned good collection for Thanksgiving are both great ways to give back to your community. Promoting your charitable efforts on social media and sending a press release to your local media can also be beneficial for public relations purposes.

4. Launch an Instagram photo contest

   Fall activities are the epitome of festive. Inviting your customers to post pictures of themselves engaged in fall activities (pumpkin picking, flag football, etc.) with a designated hashtag will increase engagement. Afterwards you could choose a winner by reposting their photo and offer them a free gift or discount.

5. Sponsor a booth at a festival

   Typically, you can find a local festival almost every weekend throughout the fall months. Oktoberfest’s and Autumn Harvest Street Fairs are two sure bets. Festivals provide various opportunities to promote your business and connect with the community. Setting up a booth or sponsoring the event are both two stress-free ways to get involved!

Implementing fall marketing tactics this year can be a pleasant change for both you and your customers. You can never go wrong with spicing things up with a little creativity (and apple cider)!